Week 22: Advertisement
Extra Credit: Jeans Ad
Tag: "Give a girl the right pair of jeans and she can conquer the world."
This week, I opted for the extra credit challenge. The challenge was to shoot an ad based on one of three creative briefs put forth by the 52 Frames Committee. I chose the jeans ad.
This shot was taken during sunset a few blocks away from the High Line, NY. One of my best muses and I got together and shot a few different looks during this shoot. In preparation for the shoot, we discussed hair, makeup & wardrobe. The basic idea was to have photos portraying an edgy female in somewhat "masculine" poses. I asked that she style her hair so that it would be textured and full, with a smokey eye and red lips.
About 50 shots later, I had my image. This shot was minimally edited to change the overall color tone of the photo. I wanted the end product to have a cool and matted look. To achieve that, I tweaked the RGB curve and adjusted the color tones to have a bluish-red highlight with a bluish-green shadow.
Additional photos can be viewed here.