52 Frames: Advertisement

June 08, 2015  •  Leave a Comment

Twenty-two: AdvertisementTwenty-two: Advertisement Week 22: Advertisement

Extra Credit: Jeans Ad

Tag: "Give a girl the right pair of jeans and she can conquer the world."

         This week, I opted for the extra credit challenge. The challenge was to shoot an ad based on one of three creative briefs put forth by the 52 Frames Committee. I chose the jeans ad.

          This shot was taken during sunset a few blocks away from the High Line, NY. One of my best muses and I got together and shot a few different looks during this shoot. In preparation for the shoot, we discussed hair, makeup & wardrobe. The basic idea was to have photos portraying an edgy female in somewhat "masculine" poses. I asked that she style her hair so that it would be textured and full, with a smokey eye and red lips.

          About 50 shots later, I had my image. This shot was minimally edited to change the overall color tone of the photo. I wanted the end product to have a cool and matted look. To achieve that, I tweaked the RGB curve and adjusted the color tones to have a bluish-red highlight with a bluish-green shadow.

         Additional photos can be viewed here.

Photo Specs:

     F-stop: f/2.2
     Exposure time: 1/500
     ISO speed: 100
     Focal length: 50 mm
 
Update: My shot was featured on the 52 Frames Fb Homepage! Here's what they had to say.

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